Senior Social Media Strategist & Programmatic Expert at IPG Mediabrands
Client Service Manager Programmatic @ IPG Mediabrands (since 2016)
Social Media & Programmatic strategist.
Head of Social Media Department @
Space Media Agency (2014-20196)
of a team of 4 people (3 junior and 1 Senior). I’m responsible of the training of
clients & Digital Planner (Social Media landscape, new features &
trends). I develop Social Media Strategy (Engagement, Recruitment, Conversions,
and Affiliations campaigns) and estimate campaign performances. I coordinate the
planning with creatives agencies and I analyze campaigns results and adapt the
strategy if KPI's are not achieved (A-B testing) + Coordination of Cross Channel
campaigns (video, display, search).
Social Ads Specialist @AMNET
- The Dentsu Aegis Trading Desk (2013-2014)
Social Advertising Specialist is responsible for planning, creating, executing
and optimizing multi purposed advertising campaigns on the biggest social media
sites. Strategy, Reco, Set up, Optimization, Trafficking, Retargeting, Real
Time bidding and reporting for all kind of
Social Media Campaigns (on Facebook, Twitter, Linkedin, Foursquare,
Digital & Social Project Manager @EMAKINA EU (2013)
Managing Digital Project & Social Media Campaigns (website & applications) for
European Commission project and for cinema project (via Tax Shelter).
Media Consultant & Social Campaign Manager @SOCIAL LAB (2010-2013)
Technical expertise (Implementation of Social Presence on Facebook, Twitter,
Linkedin YouTube, tab creation, and application design) and advertising (Facebook/Twitter/Linkedin ad creative, buying, and reporting).
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